Friday, February 13, 2009

Every week is Philly Beer Week

Philly Beer Week is approaching fast and everybody's calendar is filling up!

In less than a month an impressive array of people from all over will descend upon the city to see if there's any merit to the claim of Philly as the best beer drinking city in the US. This is great for the city and great for beer ~ and I think we could rightfully stake that claim.

In all the hustle let's not forget one thing. We've chosen to call it Philadelphia Beer Week. We've done this because we've got the beer and the ego in this city to back it up. The best thing about beer is it's diversity and I love to find inspiration in artfully crafted beers from around the World. (I don't need to remind anyone we've got that all right here in our own backyard.) I'm excited to share a beer and trade ideas with all the non-local brewers that will be coming into town and they will add depth and creativity to the event. They are coming - the list is impressive. And I'll admit - I'm as much a sucker as anyone else for a good German accent.

With all that said - PBW is ours. Lets own it and not forget why it exists in the first place. When you're out at a bar try counting how many of those tap handles are Philly-centric? - And better yet, if you manage a bar you still have time to plan accordingly. Let's be proud of what we have to offer. Let's show em what we got!

~ Cause when all those nicely tanned west-coasters and well mannered Belgians pack up their suitcases and their special taphandles and go on home we'll still be here; local, dependable and delicious.

For us every week is Philadelphia beer week.