Wednesday, December 31, 2008

Notes from a year ago

This has been a wild year. As of tomorrow its been 1 year since we opened the doors and began tearing up the old brewery and building our new (old) brewery.

I actually wrote this a year ago while we were conceptualizing recipe's and designs for what would become Philadelphia's Brewing Company. I found this scribbled on an old pad in the bottom of my locker and thought it is interesting and more appropriate than ever on the eve of our first year officially in this business as Philadelphia's brand.

January 2008
The honeymoon is over. …for some.

This goes out to small brewers. The days of building a brewery and carving out your niche on uninteresting / uninspired beers just because they are 'craft' is over. Yesterdays success guarantees nothing tomorrow.

The fact is that even the smallest of us are in the business of manufacturing first and creativity second. We work in beer factories. Many days it feels like a trained monkey could do 95% of what we do. It’s the other 5% that counts the most –if you forget that and you’re just mailing it in everyday – well that makes you the monkey. Don’t get me wrong, the hard hard labor of simple everyday production – the shoveling of grain, the scrubbing of floors, the moving of kegs, and so on - is the large necessary price we all pay to have the occasional chance to create. As always it’s the smallest things that count the most. If in all the monotony of daily work you’ve forgotten that – I say wake up or move on. Its all about perspective – if you think like a factory grunt then that’s what you’ll be – think like a technically trained artist and well … you’ll make some damn good beers.

This is nothing more than a friendly reminder to all the brewers out there.

So keep the romance alive.


Anonymous said...

I think this is one of the most important information for me.

And i'm glad reading your article. But wanna remark on few general things, The website style is ideal, the articles is really nice : D. Good job, cheers

Feel free to visit my web page ... schnelle kochrezepte
My web site > kohlenhydratfreies brot

Anonymous said...

I have to thank you for the efforts you've put in writing this website. I really hope to see the same high-grade blog posts from you later on as well. In truth, your creative writing abilities has inspired me to get my very own website now ;)

Feel free to surf to my blog post :: koch dich schlank

Anonymous said...

Keep on writing, great job!

Here is my web-site: Vermögensberatung in Mainz

Anonymous said...

I don't know whether it's just me or if perhaps everybody
else experiencing problems with your site.
It seems like some of the written text within your posts are running off the screen.
Can somebody else please comment and let me know if this is happening
to them too? This might be a issue with my internet browser because I've had this happen before. Many thanks

my website :: how to diet

Anonymous said...

Hi there, everything is going sound here and ofcourse every one is
sharing information, that's genuinely fine, keep up writing.

Here is my weblog ... öl aktien

Anonymous said...

Magnificent goods from you, man. I have understand your stuff previous to and you're just too fantastic. I really like what you have acquired here, certainly like what you are saying and the way in which you say it. You make it enjoyable and you still care for to keep it smart. I cant wait to read far more from you. This is really a great website.

my web site: paraflex lenkmatte test
My website > lenkmatten fliegen lernen

Anonymous said...

Good post however , I was wanting to know if you could write a litte more on
this subject? I'd be very thankful if you could elaborate a little bit more. Appreciate it!

My web blog - bilanz
Also see my page > arbeitszimmer steuerlich absetzbar

Anonymous said...

These are really great ideas in about blogging. You have touched
some good points here. Any way keep up wrinting.

Here is my site bedienungsanleitung lenkmatten
My webpage :: lenkmatten 4 leiner